Delhi-based SaaS solutions provider, LimeTray, has lifted an undisclosed volume of appropriation from JSW Ventures. The newly-secured collateral will be used to offer rise a company’s ‘restaurant OS’, a product apartment that was launched in 2015.
The appropriation will also be spent on expanding LimeTray’s strech in a general market.
Commenting on a development, LimeTray co-founder and CEO Akhilesh Bali said, “As we enhance on a prophesy to assistance restaurants run improved and build an general footprint, we acquire JSW Ventures as partners in this journey.”
LimeTray’s One-Stop Restaurant Management Solution
Owned and operated by Delhi-based Alchemy Web, LimeTray is a brainchild of Akhilesh Bali and Piyush Jain. Before starting LimeTray in 2013, Jain worked as a Head of Online Marketing during on-demand food smoothness startup foodpanda. A sequence entrepreneur, Bali was partial of a Rocket India organisation that combined a Indian arm of Foodpanda. He is also one of a first partners of online gifting portal, MithaiMate.
LimeTray provides back-end record assistance to restaurants, in terms of online participation management, patron attribute management, digital marketing, doing of orders and deliveries, as good as handling POS and CRM systems. Launched in Oct 2015, a SaaS company’s ‘restaurant OS’ app is a one-stop resolution to conduct formation of business opposite channels and partners of restaurants.
At present, LimeTray claims to offer some-more than 2,000 business opposite India, Dubai, Indonesia, and Nigeria. The SaaS-based startup caters to large grill bondage such as Burger King, Mad Over Donuts, Taco Bell, and Krispy Kreme, in further to internal and inhabitant FB businesses.
In 2014, LimeTray lifted Series A appropriation from Matrix Partners and a organisation of angel investors, including Umang Kumar (CEO Gaadi.com), Ankur Warikoo (founder Nearbuy), Ankur Singla (co-founder Tapzo), Anurakt Jain, and Kunal Khattar.
JSW Ventures: An Early Stage VC Fund
JSW Ventures is a try collateral arm of Sajjan Jindal-founded $11 Bn conglomerate, JSW Group. The Mumbai-based account backs early-stage tech startups in different sectors, including SaaS, consumer Internet, education, IoT, fintech, analytics and healthcare.
Speaking about a LimeTray investment, Gaurav Sachdeva, Managing Partner during JSW Ventures added, “We are vehement to partner with Akhilesh and Piyush as they roll-out LimeTray’s SaaS product internationally. The organisation has built a rival advantage on product and has a singular positioning with low shake opposite restaurants.”
In further to providing operative capital, a account helps businesses rise enlargement strategies that are directed during improving a efficiency of financial and operational processes. JSW Ventures also offers startups entrance to a JSW Group’s resources, including a village of investors and experts.
In Mar 2017, JSW Ventures invested an undisclosed amount in homegrown mobile handling complement Indus OS, along with VenturEast and Omidyar Network. Prior to that, in Jul 2016, beauty products and services startup Purplle lifted $6 Mn in a Series B appropriation turn led by JSW Ventures, Blume Ventures and IvyCap Ventures.
During a same month, a VC account participated in a Series A round for return-management startup Overcart, alongside Sattva Capital, Omidyar Network and Venture Works. In Jun 2016, JSW Ventures perceived SEBI’s curtsy to set adult a $15 Mn (INR 100 Cr) account for investing in early-stage startups over a march of 3 years.
The latest turn of appropriation from JSW Ventures will promote LimeTray’s enlargement in a tellurian food and libation market, that now stands during $4.67 Tn.