LimeTray, an online height that helps restaurants run their day-to-day operations, has lifted an undisclosed volume of appropriation from JSW Ventures, a try collateral arm of Sajjan Jindal-led JSW Group.
The organisation will use a collateral to strengthen a ‘restaurant OS’ product apartment and enhance to general markets, it pronounced in a statement.
Delhi-based Alchemy Web Pvt. Ltd, that runs LimeTray, offers a apartment of program products to food and libation establishments for billing, channel management, digital marketing, ordering, and patron attribute management.
The association was founded by former FoodPanda executives Akhilesh Bali and Piyush Jain. An alumnus of a Indian School of Business, Bali formerly headed FoodPanda India and also founded a startup called MithaiMate. His partner Jain progressing led a online selling multiplication during FoodPanda.
“We are vehement to partner with Akhilesh and Piyush as they hurl out LimeTray’s SaaS product internationally. The group has built a rival advantage on product and has a singular positioning with low shake opposite restaurants,” pronounced Gaurav Sachdeva, handling partner during JSW Ventures.
LimeTray claims to have over 2,000 business in India, Dubai, Indonesia, and Nigeria. Its customers includes bondage like Burger King, Mad Over Donuts, Taco Bell, Krispy Kreme, and other internal and inhabitant FB businesses.
The association had secured Series A appropriation from Matrix Partners India in 2014. Other investors who participated in a turn embody Umang Kumar, arch executive of Gaadi.com; Ankur Warikoo, conduct (APAC) during Groupon; and Ankur Singla, CEO of Tapzo.
JSW Ventures, along with Ventureast and Omidyar Network, backed OSLabs Technology India Pvt. Ltd, that runs smartphone handling complement Indus OS. Last year in July, a account invested in Manash Lifestyle Pvt. Ltd, that operates beauty products and services marketplace Purplle.com.
The JSW Venture Fund was launched in 2015 with an initial corpus of Rs 100 crore ($15 million), that it will utilize over a three-year period. The fund is overseen by Parth Jindal, son of JSW Group’s authority Sajjan Jindal, and Gaurav Sachdeva serves as a handling partner. It focuses on companies in consumer Internet, mobile, SaaS, fin-tech, health-tech, analytics, education, and IoT.
JSW Ventures received clearway from markets regulator Securities and Exchange Board of India in Jun 2016.
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