Corona Reimagines Iconic Symbols of Paradise to Remind a World That Plastic Doesn?t Belong in Our






LONDON–(BUSINESS WIRE)–Jun 7, 2018–Corona is holding a emanate of sea cosmetic wickedness to a tellurian theatre by hijacking iconic black of bliss for World Oceans Day. Roughly 8 million metric tons of cosmetic rubbish are dumped into a sea any year. To lift recognition of this fact, a code is inserting cosmetic into other places it doesn?t belong. Corona is starting by rambling a possess debate tagline and imagery to uncover a hapless predestine of bliss tormented by cosmetic pollution. Additionally, Corona and Parley are phenomenon a limited-edition Hawaiian shirt settlement that incorporates cosmetic wickedness imagery into a pattern. Last month, a partnership altered a name of a ?Corona Bali Pro? World Surf League eventuality to ?Corona Bali Pro-tected? to make a indicate that even a many remote and aspirational paradises around a universe are suffering.

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This Is Living Corona announcement in London before to Oceans Week. (Photo: Business Wire)

?As a code that is synonymous with a beach, we are saying a drop of shorelines and oceans adult close,? saidFelipe Ambra, Global VP of Corona. ?Our ads customarily showcase bliss a approach we assume it to be, primitive and beautiful, though currently it?s increasingly tough to find a beach though plastic. Through a work with Parley, we wish to retreat this trend. This World Oceans Day, Corona wants to remind a universe that we all need to strengthen a beaches to continue enjoying them.?

More information on Corona?s activities heading adult to World Oceans Day:

?THIS IS LIVING? CAMPAIGN TAGLINE HACK: With a halcyon beach imagery, a Corona ad could be deliberate a pitch of bliss itself. In many countries around a universe this week, Corona will steal a possess debate tagline and artistic by switching from ?This Is Living? to ?This Is Living?? and reinstate a pleasing beach images with images of bliss polluted. As a voice for paradise, Corona is dedicating it?s many manifest promotion and amicable media channels to a means in sequence to assistance lift recognition globally.

PLASTIC POLLUTION OVERTAKES CORONA BILLBOARDS: Corona is regulating cosmetic from circuitously beaches to build sculptures in London, Melbourne, Santiago, Bogota, Santo Domingo and Lima. These installations offer as a illustration of a emanate with a internal cosmetic seamlessly integrating into Corona?s bliss imagery. The ?Wave of Waste? sculpture in Old Street, London, facilities Australian actor Chris Hemsworth surfing in a call of cosmetic collected in a UK, including rubbish from Holywell beach by The Marine Conservation Society. It brings a sum weight to 1,200kg of plastic, with over 10,000 particular pieces of cosmetic ? representing a volume of sea cosmetic wickedness found on a beach any dual miles in a UK.

The open can minister to this visible masterpiece by dropping off their possess cosmetic rubbish during a site of a billboard, to be incorporated into a designation on a lead adult to World Ocean?s Day (6 ? 8 June), adding to over 10,000 particular pieces of cosmetic that will be enclosed in a artwork. The designation will be located during 288 Old St, London EC1V 9LA.

Andy Billett, sculpture artist, said: ?Creating this Wave of Waste has been eye opening. From string buds and cosmetic bottles to children?s dummies and cosmetic bags, it?s intolerable to see a far-reaching operation of cosmetic that ends adult being cleared on a shores. It?s taken some-more than 1,000 male hours to emanate this sculpture, and with it being homogeneous to a volume of sea cosmetic wickedness found per dual miles of beach in a UK, we unequivocally wish it helps put into viewpoint a problem we have during palm with cosmetic waste.?

NEW HAWAIIAN SHIRT DESIGN: Corona and Parley for a Oceans are introducing a new Hawaiian shirt settlement that not usually weaves sea cosmetic wickedness into a design, though also a thread of a shirt itself. The shirt is done from Parley Ocean Plastic? that is collected from a open ocean, remote islands, shorelines and coastal communities. The settlement subtly facilities bland cosmetic equipment like toothbrushes and cosmetic bottles to paint a fact that a emanate during a stretch is tough to see, though pervasive adult close. The limited-edition shirts are accessible in 3 colors and can be purchased during wslstore.com/corona for ?53 ($70) from Wednesday 7th June. Proceeds from any Corona Hawaiian shirt will go to Parley for a Oceans to assistance support a goal to strengthen a oceans.

Although a concentration for a week is to lift awareness, Corona and Parley are also committed to safeguarding 100 islands around a universe by 2020. Launched final year, a partnership is already operative with internal communities in a Maldives, Dominican Republic and Chile and will continue to scale adult efforts in several some-more regions within a subsequent year. Corona x Parley also announced a fundraising height called Clean Waves in May that upcycles cosmetic wickedness into conform products for purchase, with all deduction going to additional island protection.

?When we are in a center of a oceans, exploring sorcery islands and this belt of cosmetic bottles surrounds them, afterwards we know, something is passed wrong. Corona incited out to be a dream partner, a pivotal fan in a conflict opposite this terrible threat. Our partnership proves that while economy is obliged for a drop of a seas, some brands can be a pivotal for a solution. Together, we will finish single-use cosmetic in a libation industry. we am certain.? Cyrill Gutsch, owner of Parley for a Oceans

For some-more information about sea cosmetic wickedness and Corona and Parley?s joining to strengthen islands around a world, revisit 100IslandsProtected.com.

About Corona x Parley

In May 2017, Corona and Parley for a Oceans announced their fondness and done a joining to strengthen 100 islands by 2020. The insurance of 100 islands is done probable by a doing of a Parley A.I.R. Strategy: Avoid, Intercept, Redesign. The initial year of a Corona x Parley partnership focused on operative with internal communities to ?avoid? cosmetic use and ?intercept? it from shorelines before it enters a ocean. With approximately 8 million metric tons of cosmetic entering a sea any year, it is of equal significance to ?redesign? a uses, sources and systems behind cosmetic pollution, not usually collect it.

The partnership has already had an impact in several regions around a world. Over 25 islands are now underneath insurance in a Maldives with new islands in Australia, Chile, Dominican Republic and Indonesia to be announced. The plan led to a initial virgin-plastic giveaway World Surf League (WSL) eventuality in Jeffrey?s Bay, South Africa final Jul and many recently, resulted in a array of clean-ups down a seashore of Chile led by large call surfer and activist, Ramon Navarro.

For additional information on a partnership and 100 Islands Project, revisit 100IslandsProtected.com.

About Parley for a Oceans

Parley for a Oceans is a tellurian network where creators, thinkers and leaders from a artistic industries, brands, governments and environmental groups come together to lift recognition for a beauty and infirmity of a oceans and combine on projects that can finish their destruction. The classification has shaped alliances with vital companies including adidas, Anheuser Busch InBev (Corona), Intel; a United Nations; a Maldives and collaborators travelling a worlds of science, art, fashion, design, entertainment, sports, and space and sea exploration. To know more: www.parley.tv

About Corona

Born in Mexico, Corona is a heading drink code in a country, a many renouned Mexican drink worldwide exported to some-more than 180 countries. Corona Extra was initial brewed in 1925 during a Cervecer?a Modelo in Mexico City and is still proudly constructed wholly in Mexico.

Corona is a colonize in a drink attention by being a initial to use a pure bottle showcasing a virginity and high peculiarity to a world. Each potion bottle is constructed in a potion bureau in Mexico owned by a brand. The pattern found on a bottle is painted, highlighting a joining to peculiarity in a wrapping and a Mexican heritage.

No Corona is finish though a lime. Naturally adding character, season and refreshment, a orange protocol is an constituent partial of delivering an knowledge that is truly singular to Corona. The code is synonymous with a beach and celebrates time outdoors. It invites people to pause, relax and suffer a elementary pleasures of life. For some-more revisit www.corona.com

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CONTACT: Alison Brod Marketing + Communications:

Lauren Bishop, 212-230-1800

Corona@alisonbrodmc.com

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Anheuser-Busch InBev:

Aimee.Baxter@ab-inbev.com

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SOURCE: Corona

Copyright Business Wire 2018.

PUB: 06/07/2018 02:00 AM/DISC: 06/07/2018 02:01 AM

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